Image by swing....kn via Flickr
My wife and Youngest both received flyers in the mail for Royal Canine dog food. The only way they would both get them is if the AKC sold them a list of registered owners of pets. (Considering the Youngest is only in kindergarten)
So anyhow. When we saw these flyers we were thinking ‘SCORE’, because we do indeed feed our dog the Royal Canine brand. Upon opening these flyers we soon discovered they were not anything but advertisements stating that if you are not happy with the dog food contact them for a full refund.
What the hell was that?? No coupons or anything? Now I’m no rocket scientist but considering the marketing department had to pay for the AKC list of owners, pay for the printing and then pay to mail the flyers, there was a ZERO return on investment for that marketing campaign. As a matter of fact the company lost money on that deal.
Maybe I should work for their marketing department considering they don’t have to show any kind of profits for their work. I better check out their job board.
